Commenting on this development, Paul Wright, outgoing UKSPA CEO says, “Data collection and analysis has always been important to understand the dynamics of the market within which you are working. This is no different for UKSPA, as we have repeated requests from a variety of bodies for information on the shape of the science and innovation park sector in the UK. Six years ago we formed a strategic alliance with ra, with a view to streamlining the internal process of data collection for our Members, and thus UKSPA CLARITY was born. I am delighted with the progress we have made with this product over the years and look forward to seeing the continued evolution of the system, as ra roll out the next generation of software to support our Members and other clients.”
The longstanding partnership between ra and UKSPA has been highly beneficial to both parties, with heightened brand-awareness and a rapidly growing array of sector-specific features leading to rising sales of UKSPA CLARITY, both to UKSPA Members and the wider innovation market, thus providing UKSPA with greater impact and visibility within the sector. As UKSPA Business Affiliates since 2007, ra fully appreciates the important work being carried out by the Association on behalf of its membership, and recognises that partnering with UKSPA has been a significant factor in its growth in the sector, with over 100 sites across the UK now using the system.
Under the new umbrella brand of CLARITY CORE, ra’s main objective has been to clearly define its specific industry sector offerings, with the creation of a cluster of software solutions targeted at distinct markets, namely:
- CLARITY Campus: Science Park Software
- CLARITY Innovate: Innovation Centre Software
- CLARITY Incubate: Incubation Centre Software
- CLARITY Venue: Conference & Events Software
This new brand identity fully reflects ra’s commitment to providing the only software solution capable of meeting all its clients’ needs, in each sector. The new tagline, ‘CLARITY, at the CORE of everything we do’, outlines the vision that underpins every feature created by ra’s in-house team of analysts, designers and developers.
James Chaffer, Product Director for UKSPA CLARITY since its inception, added his views, “Working in partnership with UKSPA, both the Executive Team and the Board of Directors, has been a real pleasure, and has reaped tangible rewards for both parties – I would like to thank them sincerely for the faith they have shown. Looking back over the last six years, it is very gratifying to see how far we have come, but I am equally excited by the prospect of the challenges ahead, as we look to take the CLARITY suite to the next level. I am looking forward to many years of continued involvement with the Association, and to working with the membership as we at ra continue to grow and evolve our software offerings to them, under the new banner of CLARITY CORE. Finally, all of us at ra would like to take this opportunity to say a heartfelt thank you to UKSPA CEO, Paul Wright, for all his generous assistance, advice, guidance and encouragement, and to wish him all the very best for his upcoming retirement.”
A new website (www.clarity-core.com) also launches today, aiming to increase CLARITY’s online presence, whilst helping to communicate with current and prospective clients.